HubSpot Inbound Marketing Certification:
Inbound Marketing Certification Course: Attract Customers Through Valuable Content and Tailored Experiences
Discover the power of inbound marketing, a customer-centric approach that attracts and creates valuable experiences for your customers, in this HubSpot Academy certification course! Learn how to strategically offer tailored content to your customers that will nurture leads and maximize ROI.
Who is this for?
- Marketing managers looking to become inbound marketing certified from HubSpot, the leading Inbound pioneer
- Inbound professionals looking to upscale their tactics through developing an in-depth, data-driven understanding of their audience
- Small business owners looking to boost their marketing strategy and maximize ROI
What you'll learn
- Create content that educates and nurtures leads through their buyer's journey
- Offer relevant content and lead nurturing experiences to leads and customers
- Optimize your marketing processes using automation strategies and AI tools
Includes
Content Marketing Lead Generation Automation Inbound Marketing Reporting & Performance
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Jorie Munroe
Christine Lee
Inbound Professor
Kara Susvilla
Adriti Gulati
Annie Zelm
Andrew Hong
Jamal Meneide
Pam Bump
Carly Williams
Jen Stefancik
Scott Fahy
Curriculum
Welcome to the Inbound Marketing Certification
Lesson - 7 min
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Lesson instructor: Adriti Gulati Learn more about the Inbound Marketing Certification course and the topics it covers.
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Inbound Marketing Fundamentals
Lesson - 36 min
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Lesson instructor: Jorie Munroe Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves problems they already have. Learn how easy it can be to adopt this customer-centric mindset so you can grow and scale your marketing.
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Getting to Know Your Customer
Lesson - 31 min
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Lesson instructor: Adriti Gulati Do you know who your ideal customer is? Do you know how to find out who your ideal customer is? Studies show that 60-70% of content created by marketing departments sits unused. To ensure you're creating the content your target audience needs, you need to create an accurate buyer persona. In this lesson, we'll discuss what buyer personas are comprised of, how to conduct research to create your buyer persona, and HubSpot tools that make this process easier.
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Creating Content for the Buyer's Journey
Lesson - 45 min
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Lesson instructor: Kara Susvilla Designing engaging content begins with understanding your buyer's path to purchase. That's why mapping their buyer's journey is crucial to developing impactful content for your inbound marketing efforts. In this lesson, you'll learn how to define your buyer's journey, brainstorm content for each stage of their buyer's journey, develop impactful content that initiates buyers to take action, and develop a content creation framework.
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Developing a Content Distribution Strategy
Lesson - 44 min
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Lesson instructor: Jen Stefancik Distribution plays a huge role in your content's success. In this lesson, you'll learn how to evaluate your content distribution options, set a content distribution goal, identify where your target audience consumes content, and test new distribution channels.
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Understanding Behavioral Marketing and Customer Segmentation
Lesson - 32 min
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Lesson instructor: Christine Lee Marketers are expected to be everywhere with just the right message at the right time, but how can this be done effectively? In this lesson, you will learn how to utilize behavioral marketing and customer segmentation to streamline your inbound marketing.
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Maximizing ROI With Marketing Attribution and Experimentation
Lesson - 50 min
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Lesson instructor: Jorie Munroe Marketers have more channels where they can engage with customers than ever before. Because the buyer's journey is far from linear, consumers engage with brands through multiple touch points before they ever make a purchase. As a result, marketers need to be experts in understanding which channels are successfully generating leads, converting customers, and why. They need to accurately predict the impact of increased or decreased spend on these channels in order to execute a good marketing strategy. In this lesson, learn how to use marketing attribution to report on what your business is doing well, and to predict areas where you can see future success in your marketing strategy.
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Utilizing Marketing Automation and Artificial Intelligence
Lesson - 35 min
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Lesson instructor: Christine Lee Automation and artificial intelligence are essential for growing and scaling your business. In this lesson, you will learn about the benefits of marketing automation and artificial intelligence, and some best practices for implementing them in your internal and customer-facing processes.
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Inbound Marketing Certification Next Steps
Lesson - 15 min
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Learn what to do after completing the Inbound Marketing Certification Course content.
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