Learn How to Use Targeted Advertising to Boost Your Results

FREE Lesson

Across the various advertising platforms, there are three key types of ad targeting, including demographic targeting, behavioral targeting, and contextual targeting. In this lesson, you'll learn the difference between each of these targeting strategies and understand how they fit into your digital advertising strategy.

What you'll learn
  • Understand the difference between demographic, behavioral, and contextual targeting.
  • Know which targeting strategy to use based on your campaign goals.
  • Learn which platforms to use for each ad targeting strategy.
Includes
    4 Videos
    1 Quiz
    18 min
  • Contact Management
  • Social Media
Lesson description
Across the various advertising platforms, there are three key types of ad targeting, including demographic targeting, behavioral targeting, and contextual targeting. In this lesson, you'll learn the difference between each of these targeting strategies and understand how they fit into your digital advertising strategy.

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Instructors

Photo of Brandon Sanders

Brandon Sanders

Brandon is an acquisition marketing manager for HubSpot, who loves to learn and teach others. Having obtained a degree in Digital Technology and Culture, with years of experience working in B2B SaaS, Brandon is highly skilled in digital marketing. In his free time, Brandon spends time exploring the great outdoors, building computers, and watching Netflix.

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