HubSpot Attribution Reporting Training:
Attribution Reporting in HubSpot
Learn to use HubSpot’s attribution reporting and modeling features to analyze the success of your marketing efforts in this HubSpot Academy lesson. Gain vital customer insights and enhance your understanding of the impact of different channels and assets on your business’s growth.
Who is this for?
- Individuals interested in learning attribution reporting and modeling in HubSpot
- Marketing analytics professionals seeking to measure and analyze their marketing efforts with HubSpot attribution reporting
- Small business owners looking to maximize their marketing ROI
What you'll learn
- Understand how to use HubSpot for attribution reporting and modeling
- Track the effectiveness of different marketing channels and assets
- Gain insights into the customer journey and optimize your marketing strategies based on HubSpot attribution data
Includes
34 min
Automation Sales Enablement
Lesson description
A customer can have hundreds of interactions with a brand before ever making a purchase. As a result, understanding the customer journey can be hard. You need a more sophisticated way to measure what channels and assets are creating sales opportunities. That’s why marketers are relying on attribution modeling. In this lesson, learn how to create and use attribution reports to track the success of your inbound marketing efforts.Watch preview
Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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