Business Analytics Lesson: Collecting & Managing Meaningful Business Data
FREE Lesson
Effectively collecting and managing data is a critical skill that every company needs to grow. The sooner you start to think about data management, the easier it becomes to make more informed business decisions. In this lesson, you'll learn how to clean and organize your business data and build custom properties that scale with your reporting needs.
What you'll learn
- Define an object and describe how that relates to CRM.
- Explain the role custom properties play in data management and reporting.
- Clean their data using CRM management best practices.
Includes
4 Videos 1 Quiz - 45 min
Reporting & Performance
Lesson description
In today's world, it is easier than ever to start a company, but harder than ever to scale a company. As your business becomes more complex, so does the integrated stack of software you use. The sooner you think critically about how to manage your data, the easier it becomes to manage complexity down the road. In the lesson, learn how to clean and organize your data in HubSpot and how to build custom properties that scale with your reporting needs. Watch preview
Instructors
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Juanita Moreno
Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.
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Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.