Business Strategy Tutorial:

Understanding the Fundamentals of Inbound

FREE Lesson

Inbound is a better way to market, a better way to sell, and a better way to help your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. Inbound is a business philosophy based around helping people. The inbound approach means doing business in a human way and creating meaningful 1:1 relationships with strangers, prospects, or customers. Inbound means meeting people on their own terms and interacting with them using the sites, platforms, and networks they value most. It’s about drawing people in -- that’s why it’s called inbound, after all. Learn about why this shift to inbound has happened, how buying behaviors are evolving, and the fundamentals of an inbound business.

Includes
  • 3 Videos
  • 36 min
  • Content Marketing
  • Lead Generation
  • Automation
Lesson description
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way.The inbound approach to doing business is more human and customer-centered. Learn about why this shift has happened, how buying behaviors are evolving, and the fundamentals of an inbound business.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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