Inbound Fundamentals

Learn the fundamentals of the inbound methodology and how it can fuel your business.

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  • Inbound Fundamentals

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    Sales Beginner Marketing


    Lesson overview
    • 2 Videos
    • 16 Minutes
    • 4 Steps
 
Lesson Description

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Taught By

Headshot of Lindsay Thibeault
Lindsay Thibeault

Principal Inbound Professor

Lindsay Thibeault , Principal Inbound Professor at the HubSpot Academy, has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings. Managing HubSpot’s Inbound Certification, Lindsay has taught tens of thousands of marketers how to build scalable content creation, website optimization, and reporting strategies for their organizations.

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