Business Strategy Tutorial

Understanding the Inbound Principles

Understanding the Inbound Principles

Business Strategy Tutorial

Learn about a set of best practices that can help you adopt the inbound methodology.


Watch the first video

Lesson Description:

It’s not enough to talk about why your business should adopt the inbound methodology. You need to apply a set of best practices, or guidelines, to your business strategy. The inbound principles guide you in connecting the methodology with its execution. The inbound principles of standardize, contextualize, optimize, personalize, and empathize are designed to build upon each other, and they enable you to execute the inbound methodology with excellence.

Headshot of Brian_Bagdasarian

Brian Bagdasarian,
Principal Inbound Professor
HubSpot Academy

Brian Bagdasarian is the Conversational Strategist and bot whisperer for HubSpot Academy. Brian joined HubSpot via the acquisition of chatbot development platform Motion.AI, where he led strategy and business development. With nearly a decade of conversational a.i. experience, he has worked with government agencies, Fortune 1000 companies, and international banks. In his free time he enjoys skiing, boating, and spending time with his fiancée Meghan, and their animals Sarge and Ben.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.