Instagram Ads
Master the art of creating Instagram ads that captivate your audience, drive leads, and sell more of your company’s products and services.
Who is this for?
- Business owners who want to use Instagram ads to amplify their marketing efforts
- Digital marketers interested in using Instagram ads to target specific audiences and drive sales
- Social media managers looking to master Instagram ads optimization and performance analysis
What you'll learn
- The learner will be able to articulate why Instagram matters in their overall marketing strategy.
- The learner will be able to choose an Instagram ad format based on their strategy.
- The learner will be able to determine which Facebook/Instagram optimization and bidding strategy is right for their business.
- The learner will be able to create Instagram ads that resonate with their audience.
- The learner will be able to measure the success of their advertising plans.
Includes
Social Media
Lesson description
Take your social media advertising to the next level. Learn how to map your business goals to your ad strategy, select the right ad formats for your campaign, and optimize bids. Create compelling ads with Meta Business Suite that drive clicks and sales while analyzing your ad performance to make a bigger impact. Watch preview
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.
Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.
Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.
Dhariana Lozano
Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…
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