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Interpreting Your Web Analytics

Interpreting Your Web Analytics

Web analytics is a type of reporting that's an integral part of your inbound marketing strategy. After this lesson, you'll know how your web analytics reporting can inform your lead generation efforts.

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Lesson Description:

Your company's website is the central hub for your prospect's and customer's interactions with your online brand. The more information you have about those interactions, the more effectively you'll be able to design your site around your buyer's behaviors, and the more business you'll be able to close from your website at the end of the day. With the web analytics dashboard in HubSpot, you can get deeper insights into how visitors are finding and engaging with your content. This dashboard provides information on activity like sessions, device types, and how visitors are engaging with your content.

Instructor
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Jorie Munroe,
Inbound Professor

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

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