Introduction to Lead Management

FREE Lesson

Learn the fundamentals of lead management and why lead management is crucial for scaling businesses.

Includes
    3 Videos
    1 Quiz
    29 min
  • Contact Management
  • Contact Management
  • Inbound Marketing
Lesson description
If you ask different organizations to define lead management, you'll likely hear varying definitions. Lead management will vary depending on how they define a lead, how their company operates, and what their current goals are. However, every professional agrees that lead management is crucial for any scaling business. In this lesson, you'll learn why lead management is important, the fundamentals of all lead management processes, and what lead management looks like.

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Instructors

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

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