Paid Search Training:
How to Do Paid Search
Learn to drive targeted traffic to your website with HubSpot Academy’s Paid Search lesson. Discover the power of paid search to create remarkable digital ads that effectively reach your audience. Boost your business’s online presence!
Who is this for?
- Small business owners looking to drive targeted traffic and boost their online presence
- Marketers who want to enhance their paid search advertising skills
- Individuals interested in driving traffic to their website through learning paid search advertising fundamentals
What you'll learn
- Review the advantages of using Google for paid ads vs. other search engines
- Learn best practices for creating compelling digital ads for paid search
- Analyze examples of effective paid ads and learn how to create similar ones for your business
Includes
18 min
Search Engine Optimization (SEO)
Lesson description
When it comes to paid search advertising, Google is by far the most popular option. In this lesson, you’ll learn how paid advertising on search engines works and how to get started with advertising on Google. Plus, you’ll learn best practices for creating remarkable digital ads for paid search and see examples of effective paid search ads in action. Watch preview
Instructors
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
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