Lead Nurturing with HubSpot:
Marketing Automation and Lead Nurturing Training
Discover how to create seamless automated lead nurturing campaigns with HubSpot in this HubSpot Academy lesson. Learn key strategies for moving each of your unique leads through their purchase path. Create an effective automated lead nurturing email campaign with HubSpot!
Who is this for?
- Small business owners seeking to improve lead engagement
- Email marketers aiming to enhance their automation strategies with HubSpot
- Individuals interested in learning the fundamentals of marketing automation for lead nurturing
What you'll learn
- Create and implement effective lead nurturing campaigns
- Discover strategies for automating email engagement to drive conversions
- Learn techniques for nurturing leads using marketing automation tactics
Includes
Content Marketing Email Marketing Automation Inbound Marketing
Lesson description
Turning your leads into customers is no easy feat. That's why lead nurturing is key to moving each of your unique leads through their path to purchase. With HubSpot, you can create automated lead nurturing campaigns that make educating and nurturing your leads feel seamless. In this lesson, you'll learn the fundamentals of lead nurturing and how to create a lead nurturing email campaign with HubSpot. Watch preview
Instructors

Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Anni Kim
Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.