Leveraging Reviews and Customer Testimonials

FREE Lesson

Learn how reviews and testimonials can help boost visibility for your business.

Who is this for?
  • Inbound Professionals
  • Marketing Managers
What you'll learn
  • Facilitate customer reviews to build consumer trust and loyalty and extend audience reach.
  • Source and develop strong customer testimonials that will help establish credibility.
Available languages
Includes
    2 Videos
    1 Quiz
    16 min
  • Inbound Marketing
Lesson description
People consult reviews and testimonials to determine whether or not they trust a product, service, and a seller. In fact, ​buyers read ten reviews on average​ before deciding to trust a business. Fortunately, customer reviews and testimonials are easier to find than ever, especially with social media and online review sites. In this lesson, we'll look at why and how customer reviews and testimonials impact consumers and businesses of all sizes.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

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