LinkedIn Ads Training:

LinkedIn Advertising Training

FREE Lesson

Discover how to create impactful inbound marketing campaigns using LinkedIn Ads in this HubSpot Academy lesson! Learn to optimize your ad content for maximum visibility, target the right professionals with precision, and effortlessly navigate LinkedIn’s Campaign Manager tool.

Who is this for?
  • Small business owners looking to drive leads and brand awareness through effective LinkedIn ads
  • Marketers who want to enhance the effectiveness of their digital campaigns with targeted LinkedIn ads
  • Individuals interested in leveraging LinkedIn's ad platform for personal branding and career growth
What you'll learn
  • Learn fundamental LinkedIn Ads concepts, such as targeting options
  • Create and optimize LinkedIn Ad campaigns to maximize performance and achieve business goals
  • Learn how to use LinkedIn’s Campaign Manager tool for advertising success
Includes
    3 Videos
    1 Quiz
    32 min
  • Social Media
Lesson description
Learn how to prepare your business to use LinkedIn advertising to create impactful inbound marketing campaigns. In this lesson you'll receive tips on optimizing your page, how to use LinkedIn’s audience targeting, how to use your LinkedIn Campaign Manager and more.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of AJ Wilcox

AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Photo of Lara Julio

Lara Julio

Lara Julio is the Education and Engagement Manager, EMEA, for LinkedIn. Lara is a market engagement consultant with over 12 years’ experience in the technology and marketing sectors. She is passionate about how technology products can deliver on the promise of sustainable growth for brands. She has spent the last six years at LinkedIn, helping marketers, agencies, and their partners to unlock the full potential of the platform. Before LinkedIn Lara worked at both Microsoft and Skype, where she…

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