Basic LinkedIn Training:
LinkedIn Training for Business
FREE Lesson
Learn to leverage LinkedIn for business in HubSpot Academy’s LinkedIn Basics lesson. Discover how to develop an engaging company page, create high-performing content, and use LinkedIn social data for informed decision-making. Attract followers and drive engagement!
Who is this for?
- Small business owners looking to maximize their presence on LinkedIn
- Social media marketers who want to enhance their business’s LinkedIn strategy
- Individuals seeking to get started with LinkedIn for both personal and corporate branding
What you'll learn
- Develop an optimized business page on LinkedIn
- Discover strategies for creating engaging and high-performing content on LinkedIn
- Leverage LinkedIn analytics and social data for informed business decision-making
Includes
4 Videos 1 Quiz - 31 min
Social Media
Lesson description
Understanding the features and functionality of LinkedIn will set your business up for success, giving you a solid foundation to attract followers and drive engagement.Watch preview
Instructors

Ty Heath
Ty is Director, Market Engagement, The B2B Institute @LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, scaling educational content to help marketers be more productive. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as…

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Lara Julio
Lara Julio is the Education and Engagement Manager, EMEA, for LinkedIn. Lara is a market engagement consultant with over 12 years’ experience in the technology and marketing sectors. She is passionate about how technology products can deliver on the promise of sustainable growth for brands. She has spent the last six years at LinkedIn, helping marketers, agencies, and their partners to unlock the full potential of the platform. Before LinkedIn Lara worked at both Microsoft and Skype, where she…

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…