Sales Enablement Lesson: Using Smarketing Meetings for Sales and Marketing Alignment

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Tracy has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about…

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. At InsideView, she led the channel, mid-market and enterprise sales teams. She has been recognized as a leading sales mentor by Women in Sales North America and is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignment. Andrea attended California State University, Bakersfield.

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Josh Harcus is the founder of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify’s clients beyond the stagnating threshold of mediocrity and into new levels of success for…

Kathleen launched Quintain Marketing in 2006 and grew what began as a small, local business into a nationally-known inbound marketing agency and HubSpot Platinum Partner. After 11 years at the helm of Quintain, she joined forces with IMPACT Branding & Design to help build the world's leading agency, specializing in the delivery of inbound marketing services and the development of websites powered by the HubSpot platform. She is the Vice President of Marketing Strategy at IMPACT and part of an…