Making the Most of the YouTube Platform and Algorithm

FREE Lesson

Learn what makes a successful YouTube strategy and how to implement tactics that take advantage of the YouTube algorithm and platform.

Who is this for?
  • Social media marketers looking to upscale their YouTube marketing expertise
  • Content creators and influencers looking to build their brand and grow a loyal following on YouTube
  • Small business owners looking to enhance their business promotion by reaching a broad audience on YouTube
What you'll learn
  • The learner will be able to articulate why YouTube should be an important part of their marketing strategy.
  • The learner will be able to articulate how the YouTube algorithm can shape and drive content reach and engagement.
Includes
    2 Videos
    1 Quiz
    20 min
  • Social Media
Lesson description
It's not enough to upload your videos to YouTube and hope that people will see them. To succeed on the platform, you need to understand how the YouTube algorithm works and develop a strategy that takes advantage of this knowledge. In this lesson, you'll learn what makes a successful YouTube strategy and how the algorithm plays a role in your channel's performance.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Ben Harmanus

Ben Harmanus

Ben Harmanus is Principal Media Lead in HubSpot's Audience Development Studio, blending a professional sports background with digital expertise in content, marketing, AI, and the metaverse. As a marketing thought leader, keynote speaker, and podcast host, he regularly shares his insights and co-authored the bestseller "Content Design". His diverse experiences give his presentations a unique perspective on the future of digital marketing tech.

Photo of Talar Mazloumian

Talar Mazloumian

I'm the Social Media Content Lead at Picsart. I’m passionate about creating content and developing effective social strategies. I handle our presence on YouTube, Instagram, TikTok, and Pinterest, where I love exploring new trends and crafting engaging posts that connect with our audience.

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