Marketing Analytics Training:

HubSpot for Marketing Analytics

FREE Lesson

Discover how to use HubSpot to measure and manage your marketing efforts in HubSpot Academy’s Marketing Analytics lesson. Learn how HubSpot can help you analyze data for informed business decision-making. Use data to optimize your marketing strategies! 

Who is this for?
  • Small business owners seeking to elevate their marketing strategies using HubSpot analytics
  • Marketers looking to use HubSpot to analyze and understand the impact of their marketing campaigns
  • Individuals interested in gaining key marketing analytics skills
What you'll learn
  • Measure the success of your marketing efforts using HubSpot
  • Analyze marketing data to make data-informed decisions
  • Manage campaign data in HubSpot to optimize marketing strategies
Available languages
Includes
  • 3 Videos
  • 1 Quiz
  • 49 min
  • Inbound Marketing
  • Reporting & Performance
Lesson description
With digital marketing analytics, marketers can understand the effectiveness of their entire marketing strategy, not just the effectiveness of their website. Using digital marketing analytics allows marketers to identify how each of their marketing initiatives stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. In this lesson, learn how to measure, analyze, and manage your marketing data to optimize your inbound marketing strategies.

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

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