Maximizing ROI With Marketing Attribution and Experimentation

Lesson description

Marketers have more channels where they can engage with customers than ever before. Because the buyer's journey is far from linear, consumers engage with brands through multiple touch points before they ever make a purchase. As a result, marketers need to be experts in understanding which channels are successfully generating leads, converting customers, and why. They need to accurately predict the impact of increased or decreased spend on these channels in order to execute a good marketing strategy. In this lesson, learn how to use marketing attribution to report on what your business is doing well, and to predict areas where you can see future success in your marketing strategy.