Measuring and Analyzing Your Content

This lesson will help you understand various content marketing performance metrics and data points to track and measure to see whether or not your initiatives are successful.

 

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Lesson Description:

What's the point of creating content if you don't know whether it's working or not. This lesson will help you understand various metrics and data points to track and measure to see whether or not your initiatives are successful. This way your business is constantly growing and learning as opposed to doing the same ole' thing because it's what you've always done. You'll also learn how to communicate the results of your content efforts with the rest of your team.

Instructor
Headshot of Jorie_Munroe

Jorie Munroe,
Inbound Professor

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

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