Content Performance Analysis Training:

Content Analysis Training

FREE Lesson

Learn how to measure and analyze your content’s performance in HubSpot Academy’s Content Analysis lesson. Understand how to identify top-performing content, understand how your content is performing, and make data-driven decisions for improving your content strategy!

Who is this for?
  • Small business owners seeking to measure and optimize their content for maximum impact
  • Content marketers interested in improving content strategy and driving meaningful, data-driven results
  • Individuals looking to develop skills in content analysis
What you'll learn
  • Identify top-performing content and assess key metrics to make data-driven optimizations to your content strategy
  • Set goals and measure content performance for organic and paid efforts
  • Communicate content impact and performance effectively
Available languages
Includes
  • 5 Videos
  • 1 Quiz
  • 48 min
  • Content Marketing
Lesson description
You can determine your content strategy's return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analyzing content in action with an example from Larry Kim, founder of WordStream and CEO of MobileMonkey.

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Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

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