Learn How to Monitor and Measure Your Advertising ROI to Gain Insights for Future Campaigns

FREE Lesson

Digital advertising does more than just receive clicks or drive website traffic. They are a fundamental element of driving revenue and growing a business. In this lesson, you'll learn what attribution models are, how to build and scale your reports, measure and communicate return on investment, and launch experiments to improve your performance. Plus, you'll receive an introduction to HubSpot's free ads management tool.

What you'll learn
  • Understand how ad tracking works.
  • Implement the right attribution model for your business.
  • Calculate return-on-ad-spend
Includes
    4 Videos
    1 Quiz
    33 min
  • Content Marketing
  • Social Media
Lesson description
Digital advertising does more than just receive clicks or drive website traffic. They are a fundamental element of driving revenue and growing a business. In this lesson, you'll learn what attribution models are, how to build and scale your reports, measure and communicate return on investment, and launch experiments to improve your performance.

Watch preview

Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Photo of Josh Chang

Josh Chang

Josh manages the global analytics team supporting Acquisition and Paid Marketing at HubSpot. With nearly 10 years of experience running digital advertising campaigns and managing marketing analytics pipelines, he has extensive experience with digital advertising channels as well as analytics and measurement platforms. In his free time, he’s a marathon runner, skier, and sake consumer.

Photo of Jocelyn Chen

Jocelyn Chen

Jocelyn Chen is a Senior Analytics & Strategic Partner Lead at Seer Interactive. When she's not working with teams to help optimize and prove the value of their digital efforts, Jocelyn can be found plotting her next baking endeavor or escaping to the beach with her e-reader.

Photo of Jen Stefancik

Jen Stefancik

Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.

Photo of Jami Oetting

Jami Oetting

Jami Oetting is the Director of Brand & Editorial at HubSpot. She oversees social, communications, podcasts, and advertising and works with her team to develop brand narratives that educate and inspire.

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