Learn How to Monitor and Measure Your Advertising ROI to Gain Insights for Future Campaigns
Digital advertising does more than just receive clicks or drive website traffic. They are a fundamental element of driving revenue and growing a business. In this lesson, you'll learn what attribution models are, how to build and scale your reports, measure and communicate return on investment, and launch experiments to improve your performance. Plus, you'll receive an introduction to HubSpot's free ads management tool.
What you'll learn
- Understand how ad tracking works.
- Implement the right attribution model for your business.
- Calculate return-on-ad-spend
Includes
Content Marketing Social Media
Lesson description
Digital advertising does more than just receive clicks or drive website traffic. They are a fundamental element of driving revenue and growing a business. In this lesson, you'll learn what attribution models are, how to build and scale your reports, measure and communicate return on investment, and launch experiments to improve your performance. Watch preview
Instructors

Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Josh Chang
Josh manages the global analytics team supporting Acquisition and Paid Marketing at HubSpot. With nearly 10 years of experience running digital advertising campaigns and managing marketing analytics pipelines, he has extensive experience with digital advertising channels as well as analytics and measurement platforms. In his free time, he’s a marathon runner, skier, and sake consumer.

Jocelyn Chen
Jocelyn Chen is a Senior Analytics & Strategic Partner Lead at Seer Interactive. When she's not working with teams to help optimize and prove the value of their digital efforts, Jocelyn can be found plotting her next baking endeavor or escaping to the beach with her e-reader.

Jen Stefancik
Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.

Jami Oetting
Jami Oetting is the Director of Brand & Editorial at HubSpot. She oversees social, communications, podcasts, and advertising and works with her team to develop brand narratives that educate and inspire.