Running Page Experiments in HubSpot

FREE Lesson

Learn how to experiment with your content by running page tests in HubSpot.

Includes
    5 Videos
    1 Quiz
    18 min
  • Content Marketing
Lesson description
Experimentation is one of the most powerful tools in a marketer’s toolset. By running tests on your content, you can determine what resonates best with your audience. And that can have a huge impact on your bottom line. In HubSpot, there are two types of tests you can run on your pages: A/B tests and adaptive tests. In this lesson, you’ll learn how to design and run both types of tests on your pages in HubSpot. Note: You will need a Marketing Hub Professional subscription to use A/B testing, and a Marketing Hub Enterprise subscription to use adaptive page testing.

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Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

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