Personalizing Your Email Marketing in HubSpot

FREE Lesson

Use HubSpot to personalize your emails at scale.

What you'll learn
  • The learner will be able to add personalization tokens to their emails in HubSpot.
  • The learner will be able to add smart content to their emails in HubSpot.
  • The learner will be able to manage their smart rules in HubSpot.
  • The learner will be able to preview their emails as a specific contact in HubSpot.
  • The learner will be able to examine an example of how personalization in emails can be implemented in HubSpot.
Includes
    5 Videos
    1 Quiz
    17 min
  • Email Marketing
Lesson description
No one wants generic communication, especially your customers. In email marketing, a primary way to connect with your customers is by personalizing your emails. Personalization allows you to cater to the individual needs and preferences of your contacts at scale, which builds trust and enhances engagement. In this lesson, you’ll learn how to harness the power of personalization in HubSpot through personalization tokens and smart content.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Clarinda Cheon

Clarinda Cheon

HubSpot Certified Trainer

Clarinda is a HubSpot geek who helps HubSpot customers of all sizes adopt HubSpot. She's worked with local businesses, enterprises, startups and everything in between, previously as a freelance consultant, and now with Elite Partner BBD Boom as a strategist.

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