Business Writing Lesson: Learn How to Apply Prewriting Strategies to Your Writing Projects
Learn about idea creation, researching, and outlining from bestselling author Daniel Pink.
Includes
Content Marketing
Lesson description
It doesn’t matter what your role is: Every single role in business requires good writing skills. In this lesson, you’ll learn essential prewriting skills from Daniel Pink, the author of four New York Times bestselling books. Prewriting is everything you do before you write a draft, from coming up with ideas to researching to outlining. This lesson covers how to come up with great ideas consistently in a competitive environment, how to build a research process that works best with your working style, how to find and vet high-quality sources, and how to outline effectively so your content stands out and flows well. It also covers the idea collection and research tools Daniel Pink uses when he writes his bestselling books.Watch preview
Instructors
Lindsay Kolowich
Lindsay is a marketing leader on the HubSpot Academy team. Her background is primarily in content and acquisition marketing, and she loves helping her team create video courses on high-impact business topics that educate and inspire people like you.
Daniel Pink
Daniel Pink is the author of a variety of books on work, management, and behavioral science, four of which are are New York Times bestsellers: "When: The Scientific Secrets of Perfect Timing," "To Sell is Human: The Surprising Truth About Moving Others," "Drive: The Surprising Truth About What Motivates Us,” and "A Whole New Mind: Why Right Brainers Will Rule the Future.” He has been a contributing editor at Fast Company and Wired, and a business columnist for The Sunday Telegraph. His articles…
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