Privacy-First Advertising
Learn how to develop a privacy-first advertising strategy at your organization.
What you'll learn
- The learner will be able to explain the steps to implementing a privacy-first advertising approach.
- The learner will be able to track first-party data on their website using Google and HubSpot tagging features.
- The learner will be able to create privacy-first campaigns using Google ads features.
- The learner will be able to integrate the first party-data in their CRM to their Google ads account using enhanced conversions.
Includes
34 min
Lead Generation Data Privacy Inbound Marketing
Lesson description
Privacy-first advertising refers to an approach in digital advertising that prioritizes user privacy and data protection. It involves strategies and practices that respect users' privacy choices and ensure their personal information is securely handled.
The primary goal when adopting this approach is to strike a balance between delivering personalized ads and maintaining user privacy. But what does that look like in practice?
In this lesson, we cover the steps to apply a privacy-first approach to your advertising. Along the way, we’ll cover the Google and HubSpot you’ll need to effectively implement and maintain this strategy over time so you can create customer-centric campaigns that are also privacy-conscious.
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Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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