Producing High-Quality Marketing Videos
Learn to develop a video production process for creating high-quality marketing videos.
Includes
Content Marketing Inbound Marketing
Lesson description
Creating high-quality, impactful marketing videos doesn't require fancy equipment or flashy graphics, but it does require a foundational understanding of video production and thorough planning between collaborators. Whether you're planning to create your videos in-house or looking to outsource video help, understanding the video production process will ensure your final product resonates with viewers and drives engagement. In this lesson, you'll learn what it takes to create a high-quality marketing video and whether to create videos in-house or by outsourcing help.Watch preview
Instructors
Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
A. Lee Judge
Following his passion for creating engaging content, Lee is the founder of Content Monsta, a content marketing agency. The company focuses on creating multimedia content such as Videos, Podcasts, and Virtual Events – then helping marketers to squeeze the highest possible ROI out of those assets. Lee is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across the business. His years of experience working between Sales, Marketing, and Customer…
Nelson Chacón Guzman
The lead content strategist for HubSpot’s corporate YouTube channel, Nelson Chacón Guzman is an expert in YouTube channel management and analytics. Prior to joining HubSpot, he managed 1A Auto’s YouTube channels, growing their subscriber base from 300,000 in 2016 to million in 2020. Nelson holds a bachelor’s in Industrial Design from La Universidad Jorge Tadeo Lozano Bogotá, and is completing his master’s in Digital Media Management at Northeastern University in Boston.
Noelle Medina
Noelle is a YouTube Content Creator for The Hustle — a daily business & tech newsletter powered by HubSpot. She primarily scripts and hosts YouTube videos that dig deeper into the economics of various businesses and side hustles. As a former news anchor, Noelle is passionate about engaging audiences through authentic on-camera delivery and trustworthy reporting. She loves creating for YouTube and representing HubSpot's values on the platform.
Jamal Meneide
Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.
Anita McGee
Anita is a video editor at HubSpot. When she's not overseeing the latest HubSpot Academy video, she can be found learning new languages, traveling, running, or reading!
Oscar Estrada
Oscar is a video editor at HubSpot. He creates videos that help customers understand how they can use HubSpot to grow their business.
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