How to Find the SEO Strategy that Fits Your Business

SEO Tutorial

This lesson will showcase what you'll learn about SEO for Google, including the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog.

 

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Lesson Description:

Getting your content to rank highly in search results depends predominantly on two things: One, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality backlinks to your website. In this lesson, we'll teach you how to drive visitors to your website through search engine optimization.

Instructor
Headshot of Matthew_Howells-Barby

Matthew Howells-Barby,
Director of Acquisition
HubSpot

Matthew Howells-Barby is HubSpot's in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.