HubSpot Social Listening Training:

Social Media Listening and Monitoring

FREE Lesson

Discover how to monitor what people are saying about your brand online in HubSpot Academy’s Social Media Listening and Monitoring lesson. Learn how to incorporate both listening and monitoring skills into your social media strategy. Leverage social listening for competitive intelligence! 

Who is this for?
  • Small business owners looking to keep a pulse on their brand’s online presence
  • Social media marketers who want to improve their social listening and monitoring skills
  • Individuals interested in understanding how to use social media technology for brand awareness
What you'll learn
  • Develop social listening and monitoring skills to stay ahead of what people are saying about your brand online
  • Learn the difference between social listening and social monitoring and how to implement these practices into your strategy
  • Leverage social listening and monitoring to inform your business decisions
Includes
  • 4 Videos
  • 4 Quizzes
  • 31 min
  • Social Media
Lesson description
Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Brayton Ducharme

Brayton Ducharme

Brayton Ducharme is an Account Executive at HubSpot where he consults businesses on modernizing their marketing, sales, and customer service strategies through software automation. Having worked in the sales enablement space for years, Brayton has helped advise and implement these strategies for hundreds of businesses globally. Brayton is an avid runner and lives in Boston, MA with his husband, Eric and their cat, Nilla.

Photo of Christine Scarlett

Christine Scarlett

Christine Scarlett is the Vice President of Marketing Communications at Cotiviti, Inc. She brings more than twenty years of marketing experience in order to promote the value of Cotiviti’s analytical solutions for the healthcare ecosystem. She is responsible for leading and developing the marketing communications strategy and has proven accomplishments in the areas of communications, operations, public relations, and strategic event management.

Photo of Christina Garnett

Christina Garnett

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Progra…

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