Structuring Your RevOps Team
Learn how to structure your go-to-market operations teams in order to implement cross-functional revenue operations in your organization.
Includes
Operations
Lesson description
Strategically structuring your people and teams is crucial to successfully implementing RevOps concepts in your organization and the enablement of cross-functional collaboration around your processes, systems, and data. In this lesson, you'll learn how to break down silos and structure your go-to-market RevOps teams, so your organization can successfully implement RevOps.Watch preview
Instructors

Mary Barba
Mary Barba thrives as HubSpot Academy's Associate Inbound Revenue Operations Professor. She holds a Bachelor of Science degree from Drexel University and is certified in "Project Management for Learning Professionals." She holds numerous HubSpot Academy certifications across product-specific and product-agnostic topics, as well. Mary is a self-proclaimed "philomath" (a lover of learning) with a fanatic-level admiration of all things SaaS, tech, and inbound and has a thirst for perpetual skill d…

Yamini Rangan
Yamini Rangan is Chief Executive Officer at HubSpot. Prior to becoming CEO, Yamini served as HubSpot’s first-ever Chief Customer Officer, overseeing the marketing, sales, and services teams. A tech industry veteran, Yamini has more than 24 years of experience ranging from product marketing, sales, and strategy. Yamini previously served as Chief Customer Officer at Dropbox, where she was responsible for embedding customer focus across the organization. Before Dropbox, she was VP of Sales Strateg…

Alison Elworthy
Alison Elworthy is the Executive VP of Revenue Operations at HubSpot, where she leads a unified team of operations professionals, dedicated to designing strategies, systems, and processes that power HubSpot as it scales. Alison believes that operations teams hold the key to breaking linear growth and achieving sustainable scale — and she's passionate about helping companies realize that vision. Prior to her role as EVP of Revenue Operations, Alison led various functions at HubSpot as SVP of Cus…

Doug Davidoff
Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Jen Spencer
Jen Spencer is CEO at SmartBug Media and has a long history as a sales and marketing professional. As Vice President of Sales and Marketing at Allbound, she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

Gregory Keshian
Greg is the Chief Product Officer at Brainshark. Prior to Brainshark, he was COO and co-founder at Rekener. Greg’s career has been focused on using data to grow recurring revenue businesses. Before joining Rekener, he served as VP of Operations at ZeroTurnaround, where he built its strategy and operations practice, ran customer success and renewals, helped to grow and coach its high-velocity sales organization, and optimize its marketing efforts. Prior to that, he ran the BizOps and marketing…

Yuri Dekiba
At time of interviewing, Yuri Dekiba was Senior Director of Sales Operations and Planning at Akamai Technologies. She later went on to be Chief of Staff of Global Sales Operations at Imperva. In her current role, she is responsible for enabling the success of the Sales Organization by prioritizing and managing key initiatives, managing the Office of the CRO, and partnering with Sales Leadership as their trusted advisor. She has over 21 years of Sales, Sales/Revenue/Marketing Operations experien…

Matthew Volm
Matt Volm is the CEO and Co-Founder of Funnel IQ, an operating system for go-to-market teams.

Chloe Barritault
Chloe Barritault is the VP of Revenue Operations at MyCase.

Lyndon Brathwaite
Lyndon Brathwaite is the CEO and Founder of OPAAT-SWY, a Sales Enablement firm based in the English Speaking Caribbean with a focus on helping companies in Higher Education, SaaS, and Automotive GROW. Apart from fifteen plus years of experience in sales development, he is also a 2020 INBOUND Speaker and responsible for co-creating and hosting three successful sales conferences in Trinidad and Tobago the Caribbean. His main focus is helping other sales professionals be better in a career that he…