Tailoring Your Website To Your Leads

FREE Lesson

Learn how you can optimize for conversion by understanding how leads navigate your site.

Who is this for?
  • Growth Gabby
  • Marketing Pro+ Customers
What you'll learn
  • The learner will be able to explain how data informs conversion optimization.
  • The learner will be able to explain the challenges Fern Baby Fern is facing with their website.
  • The learner will be able to explain the conversion point mapping process.
  • The learner will be able to explain how to use bots on their website.
  • The learner will be able to create a bot to direct traffic on their site.
  • The learner will be able to explain how to apply smart rules and CTAs to their website.
  • The learner will be able to create a CTA with smart rules that present different options to different segments.
  • The learner will be able to explain how to apply forms to their website.
  • The learner will be able to build a smart form for different audiences using the forms builder.
Includes
    6 Videos
    1 Quiz
    32 min
  • Lead Generation
  • Website Design
Lesson description
In this AI era, building a generic website isn’t enough to win deals. Instead, you need to gather information about how leads interact with your site. With that information, you can customize elements to serve up personalized content at the right time. In this lesson, you’ll learn how data informs conversion optimization and examine an example customer’s conversion points. You’ll audit your own conversion points and learn how to optimize your site with bots, CTAs, and forms. Finally, you’ll get hands-on experience creating bots, CTAs, and forms.

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Instructors

Photo of Meg Duffy

Meg Duffy

Meg is a Lead Professor at HubSpot. Prior to joining the Academy team, she worked at large non-profit organizations and small startups. When she's not building educational content, you can find her running, cooking, facilitating career coaching workshops, and petting all the good dogs in her neighborhood.

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