Targeting Strategies for Your Google Ads
Learn how to effectively target your ads audiences on Google.
Who is this for?
- Marketers
Includes
Lead Generation Inbound Marketing
Lesson description
Being targeted with your ads is the hallmark of a good ads strategy. It's the difference between your content being viewed as intrusive, or truly relevant and helpful within the buyer's journey. Using audience targeting, you can make sure that the people who matter to you see your pages at the top of their search. In this lesson, learn how to effectively reach your customers using HubSpot and Google audiences. Watch preview
Instructors
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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