SEO Lesson: The Fundamentals of an Effective SEO Content Strategy

FREE Lesson

Approach your blog and content strategy with an SEO mindset. Learn how to create an SEO and content marketing strategy that works.

Includes
    2 Videos
    10 min
  • Content Marketing
  • Search Engine Optimization (SEO)
Lesson description
In this lesson, SEO Expert Aja Frost teaches the benefits of a holistic content strategy and what it means to implement a topic-cluster methodology in your content. This lesson will set you up for success when it comes to filling out your Search Insights Report template to grow your blog's organic traffic.

Watch preview

Instructors

Photo of Aja Frost

Aja Frost

Aja Frost serves as Sr. SEO Strategist for HubSpot. Aja started her a career as a freelance writer before joining HubSpot's blogging team in 2016, where she became the editor of the Sales Blog. Through her blogging work, she became an expert in all the nitty gritty details of what it takes to succeed in the world of sales.

More like this

Search Insights Report Course
Search Insights Report Course
  • Course
  • an hour
Marketing

Why learn with Academy?

unlock illustration

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.
dedicated-ip-board illustration

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.
additional-hubspot-account-globe illustration

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.