Understanding the Importance of Segmentation and Contact Management in Email Marketing

FREE Lesson

Ensure your emails always get to the right people.

Available languages
Includes
    3 Videos
    1 Quiz
    24 min
  • Contact Management
  • Email Marketing
  • Inbound Marketing
Lesson description
Segmentation and contact management play key roles in the efficacy of your email marketing. In this lesson, you'll learn how to evaluate and create appropriate segments for your business while approaching contact management sustainably.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

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