Increase loyalty, reduce churn.:
Transforming your Renewal Process with Automation
Learn how to streamline your renewal processes using HubSpot automation to reduce churn and retain customers.
Who is this for?
- Marketing Manager
- Sales Manager
- Customer Success Manager
What you'll learn
- The learner will be able to identify the best approach for their renewal process.
- The learning will be able to define key pipeline stages for their renewal process and justify their selection.
- The learner will be able to understand the advantages of automating their renewal process.
- The learner will be able to discern when and when not to apply automation to their renewal process.
- The learner will be able to create, design and execute an automated renewal process with tailored reporting for optimisation.
Includes
Automation Sales Enablement Operations
Lesson description
When it comes to automating your renewal process in HubSpot, there’s no universal blueprint. Various factors, such as the complexity of your existing process or the scale of your operations, can all play a role in determining the most effective automation strategy. By understanding the nuances of renewal methods and automation strategies you can say goodbye to churn and hello to sustained customer loyalty whilst also saving time.
In this lesson, you’ll start by learning the different approaches behind building a renewal processes that works. You will then delve into the intricacies of pipeline creation and management, exploring key stages designed to propel your team towards success. You will have a chance to review the technical solutions used to streamline your renewal process with automation. Cap off your learning experience with invaluable insights into reporting techniques, equipping you with the tools to continuously refine and optimise your process. Watch preview
Instructors
Trav is the Founder of Neighbourhood - A Diamond HubSpot Agency located in Brisbane, Australia. Trav is the go-to guy when it comes to new opportunities. Having previously owned his own creative agency and with over 16 years of experience in marketing and sales, he works with the primary goal of making marketing more human! He spends his days at Neighbourhood strategising marketing, sales and customer service plans to help grow clients' businesses.
Lesson transcript
Why Should You Have a Renewal Process?
Hey there, I’m Trav from Neighbourhood! We’re a Diamond HubSpot Solutions Partner located in sunny Brisbane, Australia. Today, I’m going to be talking you through one of the most essential facets of customer retention – your renewal process. By the end of this lesson, you will be able to:
- Identify the best approach for your renewal process
- Define key pipeline stages for your renewal process
- Understand the benefits of automating your renewal process
- Figure out when and when not to apply automation, and finally;
- Create, design, and implement an automated renewal process with tailored reporting for optimisation
So, let’s get into it!
First, let’s talk about why having a renewal process is so important. Maintaining customer loyalty, increasing retention, and reducing churn is vital for any business - there’s no argument there. But how does having a documented renewal process help with this?
Well, think of your business as a garden. Your customers are the plants, and the renewal process is the consistent watering and care they need to thrive. Renewal processes ensure that your customers continue to see value in your services. “It’s a structured approach to remind customers why they chose you in the first place and why they should continue their journey with you.”
Now, you will need to consider a couple of common challenges when building your renewal process so keep these in mind throughout the rest of the lesson.
We often find people struggling to really see the benefits of a renewal process if they forget to engage with their customers, their industry has an ever-growing competitive landscape or if the timing of
contracts is quite complex. These challenges are like weeds that threaten to overtake your garden, but with a bit of automation - you can make a difference.
Automation acts as your gardening tool, streamlining these processes, ensuring timely engagement, and reducing manual errors. It helps you keep the garden neat and flourishing, ensuring each plant receives the care it needs.
So, with that said - let’s recap:
- A renewal process is essential for maintaining customer loyalty, increasing retention, and reducing churn.
- Common challenges include lack of engagement, competition, and contract complexities.
- Automation helps streamline and optimise the renewal process.
In the next video, we'll explore how you should approach your renewal strategy. Stay tuned!
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