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Inbound Marketing Training:

Understanding Conversions

Inbound Marketing Training:

Understanding Conversions

Get to know conversions and how they fit into the moving pieces of your inbound marketing strategy.

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    Lesson overview
    • 4 Videos
    • 24 Minutes
    • 6 Steps
Lesson Description
Conversions can act as health checks that let you know if your marketing, promotional, lead nurturing, or conversational marketing strategies are working as well as expected. You want to make sure each conversion is being recorded and that this information is being used to inform your efforts moving forward. Knowing when and where to look to conversions for insight as well as how to implement effective conversion paths and calculate conversion rates is key to the continued optimization of your inbound marketing strategy.
Taught By
Headshot of Jorie Munroe
Jorie Munroe

Inbound Professor

Marjorie (Jorie) is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about conversion rate optimization and reporting and analytics.

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