Understanding Customers and Generating Insights
Learn how to uncover customer insights.
Who is this for?
- Inbound Professionals
- Marketing Managers
What you'll learn
- Use customer insights to uncover and solve a problem.
- Determine which qualitative and quantitative research methods are appropriate for solving your problem.
- Present your findings to your organization.
Includes
22 min
Inbound Marketing
Lesson description
Uncovering customer insights enables you to serve your customers better. Insights give you a deep understanding of your customers' wants and needs, motivation behind their buying behavior, and a relationship with your product or service. In this lesson, we'll discuss how to uncover problems customer insights will help you solve, how to gain insights through qualitative and quantitative research, and how to use your findings to elicit action across your organization. Watch preview
Instructors
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
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