Learn Organic vs. Paid Digital Advertising & How to Determine Ad Spend

FREE Lesson

Digital advertising has changed, and ads can be targeted in many unique ways. Learn how paid and organic strategies collaborate together, and how to determine ad spend.

Includes
    3 Videos
    1 Quiz
    24 min
  • Social Media
Lesson description
The world of digital advertising has changed. Today, ads can be relevant, contextual, and targeted in ways that they never could before. In this lesson, you’ll learn how ads today have a lot in common with organic content, how your paid and organic content strategies can work together, and how to determine your ad spend.

Watch preview

Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

More like this

Ads Training: Fundamentals of Digital Advertising
Ads Training: Fundamentals of Digital Advertising
  • Course
  • 2 hours
Marketing

Why learn with Academy?

unlock illustration

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.
dedicated-ip-board illustration

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.
additional-hubspot-account-globe illustration

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.