Understanding Permissions and Deliverability
Learn about acceptable consent in email marketing and how to engage the foundations of deliverability.
Includes
Email Marketing Data Privacy Inbound Marketing
Lesson description
Successful email marketing does not only rely on savvy content; it requires compliance with privacy regulations and understanding the mechanisms of proper deliverability. In this lesson, you'll learn how to help your emails land in the inbox.Watch preview
Instructors

Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Amber Olofson
Amber has been with HubSpot since May 2016. She worked with customers as a member of Customer Support and Customer Onboarding prior to joining the Email Deliverability team in 2020. She's most passionate about educating senders on the benefits of graymail suppression and sending to engaged contacts. She will also take any opportunity to tell you about her German shorthaired pointer.

Devyn Bellamy
Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of vert…