Understanding Reporting in Marketing Hub

FREE Lesson

Use the Marketing Hub reporting tools to measure success and optimize your efforts.

What you'll learn
  • The learner will be able to track key marketing information using the HubSpot traffic reports, analyze tabs, and custom reports.
  • The learner will be able to analyze their lead acquisition efforts using contact attribution reports.
  • The learner will be able to identify opportunities to optimize their content using customer journey reports.
Includes
    4 Videos
    1 Quiz
    23 min
  • Automation
  • Artificial Intelligence
Lesson description
By using reporting, you'll always be learning about your leads, prospects, and customers, including what motivates them and the types of information they value the most. This data can act as insight or inspiration to inform future marketing campaigns and help your company grow better. In this lesson, you'll learn about how the Marketing Hub reporting tools can help you measure success and optimize your marketing efforts.

Watch preview

Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

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