Understanding Workflows in HubSpot

FREE Lesson

Automate your inbound marketing strategy using the HubSpot workflows tool.

What you'll learn
  • The learner will be able to identify the value of marketing automation.
  • The learner will be able to create a workflow in HubSpot.
  • The learner will be able to manage enrollment in workflows.
  • The learner will be able to create a goal for their workflow.
  • The learner will be able to automate a contact’s marketing status through workflows.
  • The learner will be able to create a branch in their workflows based on customer engagement.
  • The learner will be able to add a delay in their workflow.
  • The learner will be able to send an internal notification through their workflow in HubSpot.
  • The learner will be able to locate reporting on workflows in HubSpot.
  • The learner will be able to examine examples of how lead nurturing automation can be implemented in HubSpot.
Includes
    10 Videos
    1 Quiz
    46 min
  • Automation
  • Inbound Marketing
Lesson description
A comprehensive marketing strategy has many moving parts. You need to engage your contacts through multiple channels and personalize their experiences. This is why marketing automation is vital to a flourishing marketing strategy. Marketing automation can help you execute personalized engagement at scale and help you deliver content to your leads and customers at the right time. In this lesson, you'll learn about the importance of automation and how to get started using the HubSpot workflows tool.

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Instructors

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Jillian Streit

Jillian Streit

I have a thirst for knowledge and a passion for helping others expand their skills and expertise. When I’m not working, you can probably find me crafting, snuggling up with my cat, adding another plant to my collection, or enjoying some time outdoors. I am always up for an adventure and will happily share stories about my travels around the world.

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