Using Buyer Personas in Sales Enablement

Sales Enablement Training:

If you try to accelerate your sales process without knowing who you're selling to, you might accelerate into a dead end. In this lesson, you'll learn how to identify the people your marketing and sales teams should be focusing on.

 

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Lesson Description:

One of the most important things your company can do is get a clear definition of who your ideal customer is. This definition needs to be developed jointly between marketing and sales, otherwise, you're going to have trouble. If you want to sell efficiently at a higher velocity, you have to have a deep understanding of the people who tend to buy from you. A great way to get that understanding is to create a buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on data.

Instructor
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Kyle Jepson,
Inbound Sales Professor

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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