Paid Media Lesson: Using Data to Optimize Your Paid Media Strategy

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Melissa McKay is the Director of Display at Booyah Advertising, a full service digital agency in Denver, Colorado. Melissa is the lead subject matter expert for the display channel, which, at Booyah, includes banner, video, native, audio, digital out of home, and paid email advertising. She is responsible for the thought leadership, strategic direction, training and onboarding of staff members, and application of learnings within display advertising. Originally hailing from Chicago, Illinois,…

Tom became well acquainted with Wpromote while partnering with them as a Googler on profit-driven marketing. After spending six years building partnerships and sales revenue in Silicon Valley, he returned to his native SoCal to lead Wpromote's Paid Media teams. Tom is responsible for delivering fully-integrated, profit-driven advertising services across paid channels to accelerate bottom-line growth for clients. When he's not geeking out about customer lifetime value modeling, you'll find him…

Rich is a Head of Biddable at Brainlabs, the smartest digital marketing agency in the world! He is responsible for a division of 50 paid social, search and programmatic display specialists, working on some really interesting clients such as F1 and Financial Times. His goal is to truly understand the challenges that his clients are facing, then build bespoke, cross-functional teams that can deliver real value to businesses. When he isn't marketing, he loves to DJ!

Having joined Brainlabs in 2016 as part of an early iteration of the graduate scheme, Costas has moved from account manager, account director, strategy lead to Head of Strategy and Planning where he now acts to ensure Brainlabs' client strategies are best-in-class across the agency.

Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. They have helped many brands across the UK and US including Tenpin, Roland Mouret, OKA, Leisure Jobs and the University of Southampton to name a few. She can often be found speaking at leading conferences across the world sharing her knowledge on all things paid media related. In 2019, she launched her first online course…