Video Analytics Lesson: Video Metrics to Track and How to Analyze Them

FREE Lesson

Here's everything you need to know to effectively measure and analyze your video content to continuously improve your process.

Includes
  • 2 Videos
  • 1 Quiz
  • 26 min
  • Content Marketing
Lesson description
There's more to video analytics than just how many times a video was viewed. In this lesson, you'll learn the key video metrics your business should consider tracking and analyzing.

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Instructors

Photo of Guillaume Delloue

Guillaume Delloue

Guillaume Delloue is a Principal Channel Consultant on HubSpot’s Agency Partner team. Prior to this role he led marketing teams at different SaaS startups in the Boston area. During his downtime he’s also a digital marketing instructor for the Startup Institute.

Photo of Andrew Capland

Andrew Capland

Andrew is the Director of Marketing at Wistia. I work alongside an amazing team of marketers and creatives focused on growing our video marketing product, leading all our Go to Market efforts. I'm a growth marketing geek at heart and happiest when I'm analyzing funnel data, running a/b tests, and solving product-led growth challenges to help us grow.

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