Welcome to HubSpot Academy
Whether you're new to HubSpot or deepening your expertise, Academy offers the courses, certifications, and community to help you get there.
Who is this for?
- New and existing Academy learners
What you'll learn
- The learner will be able to select the right HubSpot Academy resources, programs, and community tools to achieve their professional and business goals.
- The learner will be able to define HubSpot Academy’s mission and the value it provides to grow their business career.
- The learner will be able to distinguish between Academy’s content types, including how each helps them succeed with the HubSpot platform and gain industry-level insights.
- The learner will be able to navigate the HubSpot Academy platform effectively to locate and utilize educational resources.
- The learner will be able to access Academy Onboarding to receive guided, step-by-step training to get started with the HubSpot platform.
- The learner will be able to identify the benefits of Small Group Coaching sessions to receive personalized guidance and expert feedback on specific business challenges.
- The learner will be able to engage in peer learning through HubSpot Community forums to share best practices and learn from the experiences of other users.
- The learner will be able to utilize key engagement channels outside the learning platform, specifically by joining HubSpot User Groups (HUGs).
- The learner will be able to utilize key engagement channels outside the learning platform, specifically by participating in Academy Bootcamps.
- The learner will be able to identify the benefits of product webinars for staying informed on new features with live platform demonstrations.
- The learner will be able to discover opportunities to turn their HubSpot expertise into educational content for a global audience by joining the HubSpot Academy Creator Program.
Includes
24 min
Lesson description
HubSpot Academy's mission is to transform the way people and companies grow by offering the world's leading free online training for the digital age. Whether you're just getting started or an experienced professional looking to validate your expertise, Academy covers everything you need — from modern business best practices to the technical skills required to use HubSpot.
This lesson introduces you to the full Academy ecosystem: lessons, globally recognized certifications, hands-on learning experiences, and live community events designed to help you grow your skills and your business. You're in control and can choose your own path through a deep library of learning materials built for wherever you are right now.
If you're brand new to HubSpot or just need a refresher, Academy Onboarding gives you the structured, expert-led guidance to get set up fast and set up right. When you're ready to go deeper, Academy Bootcamps offer immersive, hands-on training in focused areas. And to stay current on the latest platform updates and features, product webinars give you direct access to HubSpot experts who show you what's new and how to use it.
Beyond on-demand learning, connecting with fellow learners accelerates your growth. The HubSpot Community gives you a space to ask questions, share what's working, and learn from people navigating the same challenges. Following Academy on LinkedIn keeps you current on the latest trends and education releases.Watch preview
Instructors

Diana Gómez Ceballos
Senior Community Moderator
HubSpot
I’m Diana Gomez, a Senior Community Moderator at HubSpot based in Spain. I’m passionate about building communities where people feel seen, supported, and inspired to grow. Through moderation, content, and events, I help create spaces where connection sparks learning, collaboration, and meaningful impact.