Learn How to Use Programmatic Advertising as Part of Your Digital Ads Strategy

FREE Lesson

Programmatic advertising is the automated buying and selling of digital ads. In this lesson, you'll learn how programmatic advertising works, the types of programmatic media buying, understand the programmatic advertising channels, and be introduced to the ad platforms.

What you'll learn
  • Understand how programmatic advertising works.
  • Know the difference between programmatic advertising platforms.
  • Learn about the different programmatic advertising channels.
Includes
    3 Videos
    1 Quiz
    15 min
  • Content Marketing
  • Social Media
Lesson description
Programmatic advertising is the automated buying and selling of digital ads. In this lesson, you'll learn how programmatic advertising works, the types of programmatic media buying, understand the programmatic advertising channels, and be introduced to the ad platforms.

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Instructors

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

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