Contextual Marketing Training:

Contextual Marketing Certification

FREE Certification Course

Learn how to personalize website experiences in HubSpot Academy’s Contextual Marketing certification course. Gain insights into lead segmentation, user experience optimization, and more. Discover how to implement contextual marketing strategies with smart content tools in HubSpot! Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription.

Who is this for?
  • Small business owners looking to create a customized web experience for target audiences while maximizing ROI
  • Marketing managers focused on lead generation and implementing automated marketing strategies
  • Individuals interested in boost customer engagement and conversions through personalized contextual marketing tactics
What you'll learn
  • Understand the fundamentals of contextual marketing and how to leverage personalized content to engage with your audience effectively
  • Implement segmentation strategies to tailor your website content based on visitor context and preferences
  • Learn how to use personalization tokens and smart content tools in HubSpot to enhance user experience and drive conversions
Includes
  • 1 Certification
  • 8 Lessons
  • 26 Videos
  • 3 Practical Exercises
  • 2 hr 13 min
  • Content Marketing
  • Website Design
Contextual Marketing

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Brooke Bond

Brooke Bond

Brooke is a developer advocate with HubSpot. She helps developers grow better with HubSpot through educational content focused on front-end development, APIs, and UX. When she's not coding or teaching, she enjoys cooking, reading, and being overly competitive about board games.

Photo of Jenn Sanchez

Jenn Sanchez

Associate Professor

Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

Curriculum

  • Thumbnail for Welcome to the Contextual Marketing Certification Course

    Welcome to the Contextual Marketing Certification Course

    • Lesson
    • 6 min

    Read more

  • Thumbnail for Fundamentals of Contextual Marketing

    Fundamentals of Contextual Marketing

    • Lesson
    • 15 min

    Read more

  • Thumbnail for Designing the User Experience

    Designing the User Experience

    • Lesson
    • 23 min

    Read more

  • Thumbnail for Using Personalization in Contextual Marketing

    Using Personalization in Contextual Marketing

    • Lesson
    • 13 min

    Read more

  • Thumbnail for Segmenting With Context

    Segmenting With Context

    • Lesson
    • 23 min

    Read more

  • Thumbnail for Planning a Contextual Marketing Strategy

    Planning a Contextual Marketing Strategy

    • Lesson
    • 13 min

    Read more

  • Thumbnail for Creating Smart Content in HubSpot

    Creating Smart Content in HubSpot

    • Lesson
    • 31 min

    Read more

  • Thumbnail for Contextual Marketing Certification Course Next Steps

    Contextual Marketing Certification Course Next Steps

    • Lesson
    • 10 min

    Read more

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