Contextual Marketing Training:
Contextual Marketing Certification
FREE Certification Course
Learn how to personalize website experiences in HubSpot Academy’s Contextual Marketing certification course. Gain insights into lead segmentation, user experience optimization, and more. Discover how to implement contextual marketing strategies with smart content tools in HubSpot! Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription.
Who is this for?
- Small business owners looking to create a customized web experience for target audiences while maximizing ROI
- Marketing managers focused on lead generation and implementing automated marketing strategies
- Individuals interested in boost customer engagement and conversions through personalized contextual marketing tactics
What you'll learn
- Understand the fundamentals of contextual marketing and how to leverage personalized content to engage with your audience effectively
- Implement segmentation strategies to tailor your website content based on visitor context and preferences
- Learn how to use personalization tokens and smart content tools in HubSpot to enhance user experience and drive conversions
Includes
1 Certification 8 Lessons 26 Videos 3 Practical Exercises - 2 hr 13 min
Content Marketing Website Design
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
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Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
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Brooke Bond
Brooke is a developer advocate with HubSpot. She helps developers grow better with HubSpot through educational content focused on front-end development, APIs, and UX. When she's not coding or teaching, she enjoys cooking, reading, and being overly competitive about board games.
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Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Curriculum
Welcome to the Contextual Marketing Certification Course
Lesson - 6 min
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Fundamentals of Contextual Marketing
Lesson - 15 min
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Designing the User Experience
Lesson - 23 min
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Using Personalization in Contextual Marketing
Lesson - 13 min
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Segmenting With Context
Lesson - 23 min
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Planning a Contextual Marketing Strategy
Lesson - 13 min
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Creating Smart Content in HubSpot
Lesson - 31 min
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Contextual Marketing Certification Course Next Steps
Lesson - 10 min
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