Lesson Description:
Contextual marketing allows you to create a personalized website experience for each visitor based on their needs, habits, and goals. In essence, you'll be able to ensure that you're getting the right content, to the right person, at the right time. Contextual marketing takes into account the user's context so that you can deliver content that both satisfies their needs and delights their experience.
Lesson Description:
Nearly 90% of SMBs cite websites as their most important marketing tactic, and when marketing is spot-on sales will follow. A website with a good user experience will help your audience accomplish their goals, so contextual marketing goes to great lengths to create a personalized website experience for each individual. So, first, it is crucial to ensure that your website is promoting a good user experience for any and all visitors.
Lesson Description:
Personalization is a tool that you can use inside of your larger contextual marketing strategy to provide more value to your users through direct and individualized communication. Personalizing your website will provide more value to your users, and will ultimately help you convert more people into paying customers. In fact, 40% of consumers buy more from companies who personalize the shopping experience across channels. That means more revenue for you!
Lesson Description:
Showing the most relevant information to your users creates a great experience for them. Segmentation is what makes contextual marketing possible. This lesson will discuss how to segment users on your website in order to provide them with the most exciting and informational content. Segmentation is going to help you better personalize your content, which can result in better targeting and better conversion rates.
Lesson Description:
It's difficult to determine how you'll add contextual marketing, what segments to create, where to place the smart content and more. This lesson is going to put all of the pieces together to help you create a strategic plan for your contextual marketing efforts. Â With a good strategy in place you are going to get the right information to the right people at the right time.
Lesson Description:
HubSpot has a number of Smart Content tools to help you implement your contextual marketing strategy. By utilizing tools like Smart Forms, Smart Text, Smart HTML, and Smart Calls-To-Action, you are ready to segment, personalize, and create a positive user experience!
From A/B testing emails and CTAs to developing smart content on landing pages for device type, region or another criterion, I was able to immediately implement several of the techniques covered in these lessons. For example, I adjusted the main CTA for one of our clients based on the teachings in this course and saw a 500% increase in clicks within the first two weeks.
DANIEL BERRY
Associate Marketing Manager
madison/miles media
