CONTEXTUAL MARKETING
CERTIFICATION COURSE

Contextual marketing training and certification using HubSpot CMS and Smart Content features. The HubSpot Marketing Software Certification, and a HubSpot Pro or HubSpot Enterprise subscription are required to take this course.

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Course Curriculum
Instructor
Fundamentals of Contextual Marketing
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn the concept of contextual marketing and get an overview of what you'll need to be a successful contextual marketer.

Lesson overview
  • 3 Videos
  • 12 Minutes
  • 3 Steps
Marketing Intermediate
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Designing the User Experience
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn how to create a positive user experience and a methodology to follow for redesigning​ the user experience across your website.

Lesson overview
  • 3 Videos
  • 20 Minutes
  • 3 Steps
Marketing Intermediate
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Using Personalization in Contextual Marketing
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn how to provide more value to your users through the usage of personalization tokens, and identify how and when to best use personalization to create an individualized experience for each user.

Lesson overview
  • 3 Videos
  • 8 Minutes
  • 4 Steps
Marketing Intermediate
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Segmenting With Context
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn how to segment users on your website in order to provide them with the most relevant content.

Lesson overview
  • 7 Videos
  • 19 Minutes
  • 7 Steps
Marketing Intermediate
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Planning a Contextual Marketing Strategy
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn how to create a strategic plan for your contextual marketing efforts.

Lesson overview
  • 3 Videos
  • 14 Minutes
  • 3 Steps
Marketing Intermediate
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Creating Smart Content
Headshot of Angela Hicks Angela Hicks

Lesson Description:
Learn how to create each type of Smart Content.

Lesson overview
  • 7 Videos
  • 24 Minutes
  • 11 Steps
Marketing Intermediate
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  • Associate Marketing Manager
    From A/B testing emails and CTAs to developing smart content on landing pages for device type, region or another criterion, I was able to immediately implement several of the techniques covered in these lessons. For example, I adjusted the main CTA for one of our clients based on the teachings in this course and saw a 500% increase in clicks within the first two weeks.

    DANIEL BERRY

    Associate Marketing Manager

    madison/miles media

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  • 6

    Classes that teach you how to create a contextual website experience for your visitors.

  • 60

    Question multiple choice exam. Get 75% correct to prove your understanding of contextual marketing.

  • 137K

    Certified professionals that are transforming the way the world does business.

The benefits of being Contextual Marketing certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by demonstrating your mastery of HubSpot Marketing Software.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a contextual marketing strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 137,000 inbound certified professionals who are transforming the way the world does business.

Get help on your latest marketing campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Get more value from your investment in HubSpot by enabling your team to use advanced features.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

This course is open to all, but only HubSpot Marketing Software certified customers of HubSpot Pro or HubSpot Enterprise can take the exam and practicum.

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