Designing effective Google Ads campaigns

FREE Course

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this course, learn how to create a successful Google Ad campaign that drives clicks and converts leads.

What you'll learn
  • Build and customize a Google Ads campaign based on the needs of their business.
  • Create a Google Ads campaign.
  • Target their buyer personas using HubSpot and Google audience creation tools.
Includes
  • 4 Lessons
  • 16 Videos
  • 2 Quizzes
  • 4 Practical Exercises
  • 2 hr 6 min
  • Lead Generation

Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Curriculum

  • Getting Started with Google Ads

    • Lesson
    • 40 min

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  • Optimizing Your Google Ads

    • Lesson
    • 23 min

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  • Targeting Strategies for Your Google Ads

    • Lesson
    • 35 min

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  • Reporting on Your Google Ads

    • Lesson
    • 29 min

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