Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It
FREE Course
Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.
Who is this for?
- Students
- Job Seekers
- Social Media Marketers
What you'll learn
- Learn how to use digital ads at every stage of the buyer's journey
- Explore the social media and paid search advertising platforms
- Create effective digital ads that achieve your advertising goals
Includes
6 Lessons 18 Videos 4 Quizzes - 1 hr 54 min
Social Media
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Instructors

Davis Mastin
Davis hails from Chattanooga, Tennessee and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.

Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Faylís Matos
Faylis Matos is a Manager on the Customer Onboarding Team in North America. In addition to teaching, public speaking, film & video at HubSpot, she also leads several initiatives dedicated to employee growth, leadership development and building an inclusive company culture.

Brandon Matthews
Brandon Matthews is the Digital Marketing Manager for Texada Software and Noble Iron. Brandon owns and drives global marketing strategy, tactics and execution. He is a student of storytelling, growth hacking, lifelong learning and unafraid to develop disruptive and innovative campaigns. Outside the office, Brandon is a throwback and studies up on the Old West, uses typewriters for poems and songs, tries his hand at guitar, enjoys a simple California life and beyond grateful to be surrounded by…

Kevin Bertrand
Kevin Bertrand is a Marketing Associate for Texada Software, focusing on providing software to the equipment rental industry.
Curriculum
Getting Started With Journey-Based Advertising
Lesson - 20 min
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Understanding Digital Advertising
Lesson - 24 min
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Introduction to Social Media Advertising
Lesson - 27 min
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Introduction to Paid Search Advertising
Lesson - 18 min
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A Digital Advertising Success Story From Texada Software
Lesson - 20 min
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Ads Training Course Next Steps
Lesson - 6 min
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